Evergreen Brick Works

Are all our good intentions just cheap talk? | Nina Mažar | TEDxToronto 2015

  • 2015
  • Behaviour

Nina Mažar is Associate Professor of Marketing at University of Toronto’s Rotman School of Management, co-founder and partner at BEworks, and one of “The 40 Most Outstanding B-School Profs Under 40 In The World” (Poets&Quants 2014). Her research focuses on how human behaviour is influenced by seemingly irrelevant cues in the environment, and how to re-design environments to nudge individuals to make better decisions (anywhere from financial decisions to consumption decisions to moral decisions).