October 27, 2017 -

Evergreen Brick Works

TEDxToronto 2013 Talk: Joel MacCharles

  • 2013
  • Food

We live in a time and culture in which dialogue about food is more complex than ever before; food is at once accessible, disposable, commoditized, and fetishized. Watch as Joel MacCharles dispels myths about canning and preserving, helping us to understand how the traditional techniques of our forebears can be easier than we think as well as a time and money saver. At the same time, he exposes some unpleasant truths about the ingredients lists on the backs of food products at the supermarket. Steel yourself: you’re about to find out what “cochineal” and “castoreum” mean.