Since the introduction of virtual reality (VR), technologists have struggled to design products and applications that draw users into digital worlds that are comparable to real-life experiences. As we progress towards the ability to tell stories by offering wholly immersive experiences for the user, we start to imagine what an entire industry devoted to the creation of virtual reality may look like in the near future. In this TEDxTalk, Ana Serrano extracts lessons learned from the explosion of the Internet over the past twenty years, and explains how these will help guide us in the creation of the virtual reality industry for the next twenty years. What can we learn from the way advertising and the public commons have changed online over time? How will this affect the VR world for the future? What risks does it present to the consumer? And how can we rectify it going forward? These are just a few of the thought-provoking questions she tackles during this talk.